Creating Meaningful Connections in Social Media and Beyond

Action Romania hosted an interactive workshop on inbound marketing, social media and digital practices, featuring online marketing strategist Jaric Karepov, Partner at Action Digital. The exclusive client event gathered communication and marketing professionals who shared common challenges in digital communications and discussed the latest trends and how they are applied accross industries.

Ruxandra Scortea, Managing Director Action Romania said “As communication professionals, we need to keep an integrated view. We work creatively to build brand influence through online channels but we also need to cooperate more closely with marketing teams to close the loop and assess the actual impact of online engagement. With this event we wanted to address some aspects that help us build this bridge between a PR initiative and an intended marketing result.”

The workshop took place on March 31st, in the informal and dynamic atmosphere of an authentic Bucharest concept space, where insights brewed stronger than coffee.