Case Studies UAE


Eat the World DXB

To drive awareness around Eat the World DXB – the newest addition to the Dubai Food Festival line-up in 2016 – MCS Action in Dubai was contracted to provide holistic PR and social media support for the bespoke food truck and food trader event.   The Eat the World DXB food truck initiative saw a selection of London’s best food trucks and traders…


BA Boeing 787-9 Dreamliner London to Abu Dhabi/Muscat launch

As part of Action’s ongoing work with British Airways, a client for over 40 years across our network, MCS Action in Dubai, put together a series of high-profile events and activities to mark the launch of the brand new Boeing 787-9 Dreamliner on the popular daily London to Abu Dhabi/Muscat service and create market excitement for the new premium First Class services being…