Case Studies Russia

Etihad helps Russians play out their Dream Journey on Social Media

To spread the word about Etihad’s competitively-priced fares among young audiences across Russia, the Action team took advantage of St. Petersburg’s reputation as the cultural hub of Russia and developed a co-promotional campaign for the airline in partnership with Bushe confectionery shops in St. Petersburg and Cheaptrip travel agency in St. Petersburg and Moscow.   Action Russia engaged target audiences through a fully…