Case Studies Russia


Expert Russian team facilitate Dubai tourism boost

“Ahlan wa sahlan fi Dubai” – Welcome to Dubai Action Russia enjoys one of the strongest tourism PR track records in the country, building a wide portfolio for over 15 years with various international destinations including Dubai. Since 2017, Action Russia has been the representative office responsible for promoting Dubai Tourism in Russia and the CIS, including Ukraine and the Baltic countries. The…


Etihad helps Russians play out their Dream Journey on Social Media

To spread the word about Etihad’s competitively-priced fares among young audiences across Russia, the Action team took advantage of St. Petersburg’s reputation as the cultural hub of Russia and developed a co-promotional campaign for the airline in partnership with Bushe confectionery shops in St. Petersburg and Cheaptrip travel agency in St. Petersburg and Moscow.   Action Russia engaged target audiences through a fully…