Case Studies Cyprus


Cyprus says “Hello Gap” at an exclusive media launch event

To raise awareness and create buzz surrounding the launch of the first ever Gap store in Cyprus, Action put together a creative, fully integrated launch campaign.   To give the media an exclusive preview of the look and feel of Gap’s classic American styles, Action hosted a press event two months prior to the store opening. Among the journalists invited, leading business, fashion…


Noble Energy: Supporting marine conservation in Cyprus

Supporting long-standing client Noble Energy’s commitment to sustainability, environmental support and marine conservation, the Action team planned, coordinated and executed an innovative beach adoption initiative, which saw the leading independent oil and natural gas exploration and production company, take protective ownership of a 400-metre long stretch of Faros beach in the Larnaca district of Cyprus. As part of the campaign, a beach…