JRG Dubai has led the region by spearheading a restaurant driven sustainability campaign that has been adopted throughout its portfolio of restaurants, as well as inspiring other industry peers to follow suit. Action UAE has supported this campaign every step of the way, from launching of The Noodle House’s first Plastic Amnesty Day, and the company-wide ban on single-use plastic straws, swizzle sticks, stirrers and toothpicks across its operations.