Zoho Corp joins the world’s top tech showcase

the challenge

Action Global Communications was tasked with managing PR and communications for ZOHO Corp onsite at LEAP 2024, in Saudi Arabia. Best known for its online office suite offering, Zoho Office Suite, Zoho Corp is an Indian multinational technology company that specialises in computer software and web-based business tools.

our approach

To effectively support Zoho Corp, Action’s MENA team devised a PR strategy that was divided into the following:

• Content development and editing: Drafting content, including talking points for spokesperson interviews. Action also edited supplied content to ensure brand messaging is streamlined across all media touchpoints.

• Press office: Handling all incoming media inquiries, including requests for comments, media visits to the event, and interviews to increase awareness.

• Event support on-ground: Supporting with media relations in order to drive maximum brand awareness across show days. Managing media on-site during the launch and conducting interviews with approved spokespeople.

As part of the campaign, we drafted and distributed x1 press releases and coordinated x7 interviews with Tier 1 media outlets over day one and two, including Gulf Business, Economy ME, Times of Oman, Asharq Alawsat, No Middle, Edge and MENA Tech.