Think Ahead in Greece

the challenge

ACCA, the global body for professional accountants with presence in 180+ countries and with over 230,000 members and 535,000 future members, enlisted the support of Action Greece to build and enhance its image in Greece and to boost media exposure.

our approach

As part of Action Greece‘s work with ACCA, our Greek team organised several full-house events for the client. Kicking off a series of programmes, a press conference was held, followed by a networking and career gathering where guests had the opportunity to engage with top employers and secure job interviews, while also learning more about opportunities in accounting, finance and business.

Action also took on the successful implementation of ACCA’s annual new member ceremony. The event
that was held at Stavros Niarchos Foundation, was attended by more than 150 senior executives. Action also executed all the Greek digital campaigns of ACCA, including visual work and performance marketing.
Over a three-month period, Action’s work generated a total of 85 pieces of coverage,