case study
the world’s first energy drink powered by AI
Influencer Engagement, PR Services
Influencer Engagement, PR Services
Industry FMCG Related Links https://www.hellenergy.com/in/the challenge
HELL ENERGY is one of the fastest growing FMCG brands in the world and one of the leading energy drink companies in Greece. HELL ENERGY turned to Action Global Communications in Greece to take on the launch of HELL AI, hailed as the world’s first energy drink entirely powered by AI from formula to taste as well as design . Action’s Greek team undertook the presentation and strategic reinforcement of the online, print and social media publicity of the new HELL AI energy drink.
our approach
Action designed and managed an intensive press office plan, including the writing and dissemination of press releases, the conduction of interviews with HELL ENERGY executives and a series of targeted articles on AI and its inexhaustible potential. In addition, our team also handled the dispatch of special HELL AI packages to media and influencers.
Action’s Greek office also proposed and organised an influencer campaign, including the selection of four influencers, who created 4 videos each for their respective TikTok and Instagram profiles for one month (one every weekend). The campaign mainly aimed at youth audience and widely promoted the innovative product. The influencers’ collaborations were realized with Anna Maria Velli, Asimina Xatziandreou, Stavroula Theochari and Giannakopoulos Apostolis.
results
- • 237 pieces of coverage (PR, articles and interviews)
- • 127M+ total reach of media
- • 177k+ in PR value
- • 1.6M+ estimated reach of influencers
- • 91K+ social media likes
let’s work together
