supporting Boehringer Ingelheim in CEE & wider region

the challenge

Action has been entrusted with the implementation of best-practice PR and communications activities across 16 countries, across both external as well as internal comms, covering corporate, disease awareness, and campaign-based topics.

our approach

Action Global Communications has been working with Boehringer Ingelheim, one of the world’s leading research-driven pharmaceutical companies, driving PR and communications activities across the CEE and wider region since 2008. We develop tailor-made and precise approaches and campaigns, which target diverse audiences across multiple channels with tailored tactics and messaging.

With the regional activities informed by a central strategy, the communications are coordinated via Action360^x‘s highly experienced MarComms team. The regional strategic approach takes into account the diversity and different requirements for the markets in the region, while at the same time maximising on best practices and ensuring that communications objectives are met across the different markets. 

Since the start of the collaboration, Action has played a growing role in the company’s regional communication activities. Action strategises, coordinates and oversees the implementation of comms activities across several disease areas, as well as local campaigns, disease awareness activities and event and conference attendance on a local and international level.

Internal comms and employee engagement are a significant pillar of our work – with the company’s large team, spread over a wide geographical area, being an important stakeholder. Our work delivers a fully integrated approach, to channels and stakeholder targeting, covering traditional PR, digital, and social, and with internal comms always woven into our approach and output.

Main services:

• corporate communications

• crisis communications

• internal communications

• disease awareness campaigns

• campaign creative concepts

• design, branding

• video content – animation & footage

• social & digital performance campaigns

• event support – media & collateral

Markets: CEE & wider region