supporting Boehringer Ingelheim in CEE & wider region

the challenge

Action has been entrusted with the coordination of the strategy and the implementation of best-practice PR across 16 countries.

our approach

Action Global Communications has been working with Boehringer Ingelheim, one of the world’s leading research-driven pharmaceutical companies, driving PR and communications activities across the CEE and wider region since 2008. 

With the regional activities informed by a central strategy, the communications are coordinated via Action360^x‘s highly experienced MarComms team. The regional strategic approach takes into account the diversity and different requirements for the markets in the region, while at the same time maximising on best practice and ensuring that communications objectives are met across the different territories. 

Since the start of the collaboration, Action has played a growing role in the company’s regional communication activities. Action has strategised, coordinated and overseen the implementation of communications activities across several disease areas, as well as local campaigns, disease awareness activities, and event and conference attendance on a local and international level.

Action works with Boehringer Ingelheim to strategise and develop tailor-made and precise approaches and campaigns which target diverse audiences across multiple channels and with tailored tactics and messaging.