enjoying success with Audi

the challenge

When German automotive giant Audi launched it’s new A8 model, Audi Romania took the opportunity to expand into new territories and reach a growing audience of successful women. Action Romania devised a campaign to touch the hearts and minds, positioning the car beyond merely a status symbol, but as an expression of personal values and lifestyle.

our approach

Understanding the power of emotional value in the decision-making process, Audi and Action Romania looked to build brand affinity while launching the new A8 model in the market.  

Fronting the campaign was leading nutritionist and long time brand fan Mihaela Bilic. Her passion for her custom made A8 Audi triggered a series of personal stories where she depicted the value of quality in detail, the emotional experience of driving and the comfort of a powerful and reliable drive. 

Through video and media stories in print and online, the campaign demonstrated product excellence and performance through storytelling, supporting brand consideration among automotive and lifestyle audiences.