serving up a world class tennis academy in Kuwait

the challenge

Generate local and regional awareness around the official beginning of The Rafa Nadal Academy Kuwait. Position it from the outset as a world-class tennis academy, the first of its kind in the Middle East, with exceptional integrated facilities. Make it known as the second branch of the most famous tennis center in the World (Rafa Nadal Academy – Majorca).

our approach

A landmark match between 19-Grand Slam champion and Spanish ace, David Ferrer, served as the official inauguration of Rafa Nadal Academy Kuwait. The first-ever match at Shaikh Jaber Al Abdullah Al Jaber Al Sabah International Tennis Complex was played in front of a packed 1,500-seat crowd, including Shaikh Jaber, Kuwait Tennis Federation (KTF) officials, diplomats and VIPs.

The Action Kuwait team were tasked with implementing an intense media relations campaign to support the inauguration, to heighten interest, awareness and support in the brand positioning of the Academy.

Activities included:

Press kit preparation.

Press conference hosted and arranged for local and regional media at the match.

Key one-to-one exclusive and group interviews organized with print, TV, and online for key spokespeople such as Rafa Nadal, David Ferrer, Shaikh Jaber Al Abdullah Al Jaber Al Sabah, Mohammed Jassim Khalid Al-Marzouq, Toni Nadal and Nuno Marques.