/ case study

promoting innovative digital solutions in the Greek market

ExpertisePR Services
IndustryDigital Communications
promoting innovative digital solutions in the Greek market
Client Sitecore OfficeAction Greece Expertise PR Services Industry Digital Communications Related Links https://www.sitecore.com/

the challenge

A leader in innovative digital solutions for brands, Sitecore created the Holiday Shopping Trends 2021 survey, where consumers and marketers from around the world were asked about their holiday
shopping plans. Sitecore was looking for ways to utilize this survey and generate publicity.

our approach

Action Greece pitched the idea of a press release focused on Black Friday 2021 and the shopping trends of Greek consumers. To raise awareness, Action drafted a press release gathering data from the Greek market. It was later distributed to the Greek media, generating exceptional results of over 170 pieces of coverage, including multiple Tier 1 media.


  • 172 pieces of coverage
  • EUR140K+ in PR value

let’s work together