Abu Dhabi welcomes the extreme championship

Leveraging Action’s extensive expertise in managing combat sports events, particularly in Abu Dhabi, Action Global Communications UAE, was selected to lead the PR campaign for the inaugural Abu Dhabi Extreme Championship (ADXC). This ground breaking event, designed to redefine the global landscape of jiu-jitsu and grappling within a caged octagon, marked a major milestone for the region. We took the lead in introducing this new concept to the international combat sports community.

The inaugural campaign delivered two press conferences, a weigh-in, an open workout, 12 editorial features, and on-event press office.

In total, the campaign generated 818 pieces of media coverage, including 51 in print, 599 online, 165 on social media, and 3 on broadcast. We also facilitated three interviews as part of the media outreach. Following the success of the event, Action UAE was reappointed for four additional editions held in the same year.

This included the December event (ADXC8)  in Al Ain, organised in partnership with the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi). These efforts played a key role in reinforcing Abu Dhabi’s growing leadership position in the global combat sports arena and establishing the event as a major fixture on the international sporting calendar.