football stars shine in Dubai

For the second consecutive year, Action Global Communications UAE managed PR and media relations for the Globe Soccer Dubai Awards 2024, held alongside the 19th Dubai International Sports Conference.

Key 2024 Achievements

•Produced comprehensive event coverage, including six press releases over seven weeks.

•Boosted public voting and ticket sales through targeted media outreach.

•Managed more than 40 media interviews with top soccer figures, including Neymar, Lamine Yamal, and Fabio Capello.

•Secured extensive coverage from CNN, Daily Mail, Sky Sports Italia, MARCA, and Dubai Eye 103.8.

•Extensive International media outreach, which resulted in securing the Daily Mail’s attendance at the Awards – with Globe Soccer covering their travel and accommodation costs.

•Organised exclusive interviews with Nottingham Forest owner Evangelos Marinakis and Liverpool legend Robbie Fowler on the awards night.

•Facilitated Rio Ferdinand’s exclusive interview with the Daily Mail at a Dubai Sports Council workshop the day after the ceremony.

•Hosted 60+ accredited media representatives, with the total media coverage valued at more than USD123 million.

Award Recognition:

Action UAE’s PR campaign won bronze for Best Sports & Recreational Campaign at the 2024 MEPRA Awards.

Through strategic PR and media engagement, Action UAE further cemented the Dubai Globe Soccer Awards as a premier global sporting event.