positioning Dubai as the ultimate summer destination

the challenge

Our Central Asia & CIS office has been selected for the support of Dubai Department of Economy and Tourism’s influencer activation campaigns for the period of 2025-2026. The objectives for the first summer campaign included 

• positioning Dubai as the ultimate summer destination for everyone by showcasing a diverse range of seasonal offerings;
• driving awareness and engagement around key summer initiatives (Kids Go Free offers, Dubai Summer Surprises);
• highlighting new openings and must-visit experiences,  reinforcing Dubai’s ever-evolving appeal.

our approach

Our office has selected 6 bloggers from Kazakhstan, Azerbaijan & Uzbekistan: Ailin Imanova & Aliya Baibussinova (KZ), Shakhzoda Salimjanova, Aziza & Sevara Khalilovs (UZ), Hasti Hasanova (AZ)

Our scope of work included:

• preparing a detailed press tour plan, including itineraries, schedule of events, hotel and transportation reservations;

• press tour organization and coordination, including payment for tickets and transfers,  accommodation, food and beverage, entertainment, providing an accompanying guide during the tour;

• supplying with all needed information on the tour activities, schedule, content brief;

• providing the contract with all collaboration conditions and make the payment on time according to agreements;

• preparing a detailed report following the campaign.