case study
Playmobil “Mini Me” campaign
Consumer Marketing, Influencer Engagement, Media and Influencer Relations
Consumer Marketing, Influencer Engagement, Media and Influencer Relations
Industry Lifestyle Related Links https://www.playmobil.com/en-us/the challenge
In celebration of its 50th anniversary, Playmobil launched a unique and engaging campaign designed to resonate with its global audience while highlighting the brand’s legacy of creativity and fun. The objective was to increase brand visibility and connect with a diverse, international audience through a personalized experience that embodied the joy of Playmobil.
our approach
Playmobil created personalised “Mini Me” figures for influencers from over 20 countries, each carefully crafted to reflect the unique personality and style of the individual, making the experience both personal and highly shareable. Action Global Communications Greece led the campaign’s global communications, managing both paid and unpaid collaborations to ensure consistent and engaging messaging across diverse markets. By coordinating influencer activities worldwide, Action Greece helped amplify Playmobil’s presence as influencers showcased their “Mini Me” figures on social media.
results
- campaign reach in 20+ countries
- 2.5M+ followers reached on social media
- 450+ shipments
let’s work together
