PAUL Arabia reopens Tahliya branch

the challenge

Action KSA was appointed to manage communications and influencer activities for the reopening of PAUL Arabia’s Tahliya branch, known for its authentic French dining experience. Our responsibilities included press office management, media relations, and influencer engagement to maximize exposure and maintain momentum for the brand.

our approach

Action Global communications Saudi team, coordinated the development and distribution of a press release highlighting the reopening, the reimagined interior design, and PAUL’s dedication to the French art of living.

To maximize media impact, the news was strategically disseminated to targeted outlets, securing widespread and meaningful coverage.

In addition to media outreach, the team planned and executed an influencer activation program involving five key lifestyle and food bloggers.

Select influencers were invited to the reopening event, ensuring they experienced and authentically captured the essence of the refreshed venue

To sustain brand momentum and maximize exposure, influencer visits were carefully staggered over a week.

Throughout the campaign, influencers received tailored support in crafting engaging content that showcased PAUL’s signature dishes and revitalized ambiance. Special emphasis was placed on highlighting the elegant new interiors and the inviting terrace, reinforcing PAUL as the perfect setting for a variety of dining occasions, from family gatherings to casual meetups.

Action successfully positioned PAUL Arabia’s Tahliya branch as a refined yet accessible dining destination. The initiative generated significant buzz on social media and built awareness around the reopening, reinforcing PAUL’s image as a premium French bakery and restaurant.