/ case study

open air event for prominent gas pipe-line project

ClientICGB Interconnector
ExpertisePR Services
Related Linkswww.icgb.eu/home
open air event for prominent gas pipe-line project
Client ICGB Interconnector OfficeAction Bulgaria Expertise PR Services Industry Energy Related Links www.icgb.eu/home

the challenge

The project company behind the development of the interconnector Greece – Bulgaria (IGB) wished to organize a high-level ground-breaking ceremony for the gas pipeline. A long list of officials from several countries would be in attendance. It had to be an upscale outdoor event, next to the site of the interconnector, near the national border of the two countries implementing the project.

our approach

Action Bulgaria provided full PR and logistical support for the ceremony, including counselling the client on the location, several on-site visits with all subcontractors to determine the setting of all major elements, coordination meetings with the Bulgarian government’s protocol and media team. To ensure full compatibility with the international delegations and officials, the agency took full control of the logistics and provided on site: translation in three languages, sound equipment, technical support during the event, professional events stage with LED screen, assistance on branding, cocktail catering, guest tents, open kitchen, parking assistants and hostesses, separate tent setting for private meetings of officials, managing the event host, professional photo and video coverage and more. The Action Bulgaria team also provided media handling on site, developed press release content in Bulgarian and English, prepared and coordinated the event scenario with all involved parties and handled all international media inquiries after the event.

The ceremony was attended by the Prime Ministers of Bulgaria and Greece, Ministers of Energy, ambassadors, state energy holdings chairmen, official delegations, energy company representatives, national energy regulator representatives, and Bulgarian and Greek journalists.


  • Over 160 guests
  • Over 120 pieces of coverage in several languages
  • Very positive feedback from the client, international media and state officials

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