/ case study

international science conference in Sofia

ClientNortheastern University (Boston), National Science Foundation USA

Events, Media Relations, PR Services

international science conference in Sofia
Client Northeastern University (Boston), National Science Foundation USA OfficeAction Bulgaria Expertise

Events, Media Relations, PR Services

Industry Events

the challenge

In October 2022, Sofia hosted the international conference “Life in the Universe” organised by the Northeastern University, Boston and funded by the National Science Foundation USA. The event gathered more than 200 scientists in a live meeting for the first time after the Covid pandemic.

The LITU conference aimed to facilitate fruitful transdisciplinary interaction between both leading experts and early career researchers to create the seeds of major progress in our understanding of life. The meeting gathered Nobel Prize winners and scientists from universities in Europe and the USA, such as Cambridge and Harvard, Canada, Israel, Chile, alongside representatives from the Bulgarian SU “Kliment Ohridski” and BAS, experts from NASA and the European Southern Observatory, The Max Planck Institute, etc.

Action Bulgaria was responsible for the full organisation and coordination of the event, as well as for media relation coordination with speakers from all over the world.

our approach

Action Bulgaria leveraged its solid experience in the organisation of large-scale conferences and events. The team worked with the Organizing Committee and Advisory Board of the LITU conference to facilitate the overall organisation of the meeting (creation of speakers list and conference agenda, organisation of two poster sessions for young researchers as well as logistics). Action Bulgaria also organised two evening events for 200 people as well as a one-day cultural tour in Sofia and Boyana for 80 people.

The Action team was responsible for the media relations of the event. In this role, Action organised 6 interviews in the prime time of the 3 national TVs and the Bulgarian National Radio, as well as several interviews in other TV channels and leading electronic and print media, resulting in more than 50 pieces of coverage.


  • 200 participants
  • 50+ interviews and articles in leading TV, radio, print & online media
  • 15 media representatives on spot

let’s work together