integrated campaign driving market leadership
Content Development, Corporate Communications, Digital Marketing, Integrated Communications, Media Relations, PR Services

Content Development, Corporate Communications, Digital Marketing, Integrated Communications, Media Relations, PR Services
Industry Real Estate Related Links https://www.altia.com.cy/the challenge
Altia, the fastest-growing real estate marketplace company in Cyprus, made its debut in the country in February 2023. Recognising the need to generate awareness and excitement surrounding the company, Altia sought a communications partner capable of positioning it as a leader in the market and highlighting its strengths.
our approach
The official launch of Altia took place in February and featured a comprehensive 360-degree campaign developed by Action Cyprus. This included radio spots, digital banners on local portals, social media communications, a media event, native content, interviews with media outlets, sponsorships, and guerrilla marketing activities.
Following the official launch, Altia implemented a dynamic, consistent, and strategic plan. This plan incorporated public relations, advertising, social media, and digital activities with the aim of increasing awareness and effectively conveying key messages while simultaneously driving leads to its marketplace.







results
- 300+ pieces of coverage
- EUR660K in PR Value
- 90K social media clicks from Native Articles
- 680K clicks from digital banners in local media