helping the hotel industry grow
Action DigitalExpertise Digital Marketing Industry Tourism Related Links www.kanikahotels.com
Kanika Hotels & Resorts, one of the largest hotel chains in Cyprus, recently decided to revamp its corporate branding, get new branding guidelines and present all of its hotels in a unified, brand-promoting manner. Hotels such as Amavi, Olympic and Elias Beach that had their own brand identities, had to be brought under the same umbrella.
A key element for promoting a unified identity, was to come up with a single booking system for all the hotels of the chain. The system had to be implemented seamlessly across all hotels and sync their individual booking systems with the new platform. Additionally the company was looking to sync that platform with a secondary database to set up a Loyalty Scheme, to help build a loyal client base so as to boost organic and direct sales.
Following that, we used Webhotelier to connect the booking platforms of all the hotels into one, unified platform, providing users with a seamless search on all hotels.
Action Digital decided to proceed by integrating with Fideo PMS (Property Management System) to sync the contacts between the three key elements of the project: Website, Booking Engine and PMS.
The final step was for the website to be SEO optimized to assist with Google ranking. All design and development elements employed were done with a mobile first approach, as we realize that the striking majority of users will use their phones to book a hotel.
- Synced 15k+ members on the loyalty program between platforms
- 50% increase in organic traffic YoY
- 17% decline in bounce rate