/ case study

Expert Russian team facilitate Dubai tourism boost

“Ahlan wa sahlan fi Dubai”
– Welcome to Dubai

Action Russia enjoys one of the strongest tourism PR track records in the country, building a wide portfolio for over 15 years with various international destinations including Dubai. Since 2017, Action Russia has been the representative office responsible for promoting Dubai Tourism in Russia and the CIS, including Ukraine and the Baltic countries.

The main aim is that of positioning Dubai as an ideal tourist and business destination, offering a wide range of programmes and tourist products, while highlighting everything that Dubai has to offer to tourists and business travelers alike. Dubai Tourism’s main objective is to support Russian tour operators and tour agents in promoting Dubai as a leisure and MICE destination.

Activities as part of the contract have included:

  • Organising a roadshow series of regional workshops with leading TOs in Russia, Ukraine and CIS
  • Supporting DTCM’s participation as the main partner at the Luxury Travel Mart exhibition and as an exhibitor at the largest travel exhibition in Russia – “Leisure”, and other key industry events in Russia & CIS
  • Closing contracts with all key TO in the market to promote Dubai as a leading destination

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