/ case study

ENPI information and communication support project

ClientENPI
ExpertiseIntegrated Communications
IndustryPublic Sector
Client ENPI OfficeInternational Client Hub Expertise Integrated Communications Industry Public Sector

the challenge

The overall objective of the €11 million ENPI Information and Communication Support Project was to communicate the relationship between the EU and its neighbours in the South (Algeria, Egypt, Israel, Jordan, Lebanon, Morocco, Palestine, Syria and Tunisia) and the East (Armenia, Azerbaijan, Belarus, Georgia, Moldova, Russia and Ukraine). The project sought to increase knowledge, raise awareness and understanding of Euro-Mediterranean cooperation on the one hand, and the Eastern Partnership on the other. The project gave special emphasis to the cooperation activities supported by the European Neighbourhood and Partnership Instrument (ENPI), the financial instrument through which decisions taken within the framework of the European Neighbourhood Policy (ENP) are implemented.

The project gave special emphasis to the cooperation activities supported by the European Neighbourhood and Partnership Instrument (ENPI), the financial instrument through which decisions taken within the framework of the European Neighbourhood Policy (ENP) are implemented.

our approach

The services delivered were built around six-monthly communications strategies and work plans, bringing together a series of multi-layered campaigns at both regional and national level in 17 countries. This included identifying target audiences, defining and delivering key messages across a range of communications channels and products, produced both in-house and sub-contracted locally, to best highlight policy issues and cooperation priorities.  

Owing to our knowledge of the local media landscape and its players, more than 14,000 articles were generated in the media, significantly raising the visibility of EU-funded projects in the 17 countries. Media included TV, radio, print and online. Beyond daily news production, the project has built up a huge range of material, targeting different audiences and highlighting different aspects of the cooperation. Thematic press packs have brought together key policy information, success stories, and background links, in an easy format for journalists. Our local network agencies arranged for the publication of feature stories in selected and relevant local print media. Feature story placements, local agencies’ involvements in Delegation support activities, and dissemination of the EaP newsflash, have overall resulted in the publication of 165 articles. All the editorial work produced has shown that projects have a story to tell, putting a face on EU cooperation and setting a precedent on how projects can be communicated. Maximising synergies among relevant parties through networking sessions and information dissemination has helped achieve maximum project awareness.

results

  • 14,000 articles were generated in the media
  • Raised the visibility of EU-funded projects in 17 countries
  • Increased coverage of EU related material in the media across ENPI countries
  • Improved knowledge of bilateral and regional EU cooperation programmes
  • Strengthened the capacity and ability of EU communications staff from ENPI countries

let’s work together