Case Studies

Driving awareness for Arab world’s largest digital influencer competition

Action’s International Client Hub team helped generate great awareness for the second season of Sadeem, the Arab World’s largest Digital Competition which set about testing young content creators on social media to see if they have what it takes to be the next biggest online influencer for the Arab world.

The Action Hub team, based out of our Cyprus HQ, was responsible for coordinating communications activities to connect with social media audiences across 13 countries – delivering 44 press releases, conducting 29 interviews and coordinating the attendance of journalists from 8 countries for the Sadeem finale in Beirut, Lebanon.

The wider aim of the programme (exclusively aired on social media) was that of encouraging higher quality online content throughout the Middle East and North Africa. Competitors were given the chance to connect with digital experts who guided them in the art and science of developing inspiring and meaningful content to become the next generation of Arab influencers.

The winner of Sadeem Season 2, Egyptian contestant Mohy Yasser, won the sum of one million riyals and the opportunity to produce his own online programme.