digital launch for luxury media group
Digital Communications, Digital Marketing
Digital Communications, Digital MarketingIndustry Lifestyle Related Links https://lifestylepop.com/
LifestylePop is a brand-new online luxury media group that offers opinions on luxury products and services, cuisine and fine dining restaurants, high fashion, five-star hotels and luxury lifestyle tips.
Action360x’s challenge was to raise awareness around LifestylePop, and build a traffic funnel to the website while also increasing the follower user base. As well as developing, managing and delivering a fully integrated campaign that provides audiences with the latest updates on the topics covered by Lifestyle Pop, our aim was also to establish LifestylePop as a top-of-mind brand in the media industry (i.e.; fashion, travel, gourmet, beauty, health and fitness).
Action360x developed a targeted strategy plan to increase website visitors, social media followers and potentially newsletter subscribers:
•Facebook, Instagram, Google Display and YouTube campaigns were developed to raise awareness, increase the number of visitors and drive engagement to both the social media profiles and website.
•Search engine optimisation to be ranked higher in organic search results, especially for popular topics / themes that people are searching for, aiming to increase organic traffic and engagement.
The campaign was broken down into two phases; building awareness and engagement.
•Starting with reach and awareness, our focus was on maximising impressions to consumers, for them to relate and be able to identify with the brand
•During the second phase our objectives focused on traffic and engagement, with the aim to maximise traffic to the website to boost website value
Markets: Malta, Cyprus, Greece, United Kingdom and Monaco
- 29M impressions
- 3M audience reach
- 138K clicks to the website