crisis communication in the transportation industry

the challenge

Action Global Communications Greece was entrusted with the task of addressing a major crisis on behalf of a highly esteemed transport client in February 2023. The situation posed a substantial threat to the company’s reputation and business operations, necessitating a carefully structured and thorough response.

our approach

The adopted approach to tackling the major crisis was marked by a well-rounded and strategic response by Action’s Greek office. It began with immediate and round-the-clock responsiveness, enabled by Action’s dedicated crisis management team. A thorough evaluation of the situation and its potential implications was conducted with effective media handling interactions to steer the narrative and mitigate negative coverage, countering misinformation and preserving the client’s reputation. Simultaneously, the continuous 24/7 media monitoring kept Action attuned to evolving developments, allowing the team to furnish comprehensive reports on the media landscape and public sentiment. In collaboration with the client, the core issues were effectively addressed, necessary actions implemented and long-term resilience against similar crises was ensured.  

This multifaceted approach led to the successful safeguarding of the client’s reputation, the securing of positive media coverage to the greatest extent possible, the maintenance of operational stability, and the strengthening of long-term resilience.