celebrating 15 years of Gefyra

the challenge

In 2019, Rion-Antirion Bridge celebrated 15 years of successful operation. The state-of-the-art cable-stayed bridge was launched in 2004, connecting Rion with Antirion, reimagining the vision of Charilaos Trikoupis from over a century ago. Gefyra, the company behind the creation, wanted to reignite interest in its heritage and celebrate its brand new look and feel.  

our approach

Action Greece was tasked with regaining media interest in the creation and purpose of the bridge using the 15 years celebration as the platform to do so. Action Greece supported Gefyra on the organization and implementation of the 15 years celebration campaign, which included press office activities, a social media campaign, influencer engagement and a 2-day press trip at Gefyra premises. Over 30 journalists from top tier business, news, construction, transportation, and regional media attended the trip and two press releases were sent over the course of the campaign. In addition, Action proposed the partnership with well-known travel YouTuber, Eftihis Bletsas, who joined the press trip and documented it in his YouTube channel.