/ case study

Building EU visibility at the world’s most innovative cross-over event

For three consecutive years, our Action Diplomacy and Digital teams have proudly provided integrated PR and digital support, for the Delegation of the European Union to the United States for their participation at South by Southwest (SXSW), taking place each year in Austin, Texas. SXSW has quickly become one of the world’s most innovative cross-over events, bringing together the film, interactive media and music industries for a week-long festival focused on creativity and discovery.

Action has supported the EU Delegation at four levels:

  1. Designing, developing and managing the content of the EU’s dedicated website, created exclusively for the event
  2. Offering consultancy on a multi-level social media strategy to ensure a great turnout and nonstop interaction between attendees and the EU House at SXSW
  3. Designing all the branding and visibility material for the EU@SXSW event through Action’s creative team
  4. Digital support including influencer marketing, email marketing and social media advertising through our dedicated experts in Action Digital

The EU Delegation to the United States identified SXSW as an ideal platform to engage with US stakeholders on the issues that matter most to the EU and launched “EU@SXSW” three years ago. The strategy provides festival-goers a glimpse into diverse European culture, giving them an opportunity for discovery and active debate through panel discussions, tech demos, live music and a sampling of European food and drink.

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