building a digital identity

the challenge

GWGlobal FX, a newly launched CySEC-regulated investment/trading firm appointed Action360^x to help build and launch their digital identity, and create a performance-based digital strategy, aiming to increase brand awareness and generate leads for the firm in selected European markets. The challenge for Action was to come up with an effective and cost-efficient ad plan covering a range of markets, in a competitive and high-bidding industry with many high-roller profile companies.

our approach

Action360^x developed a six-month targeted digital strategy focusing on a three-layer objective approach of awareness, engagement and conversions. The initiatives aimed to establish GWGlobal FX’s visibility across online communications channels, clearly highlighting its differentiating qualities, USPs and key messages that resonate within the trading industry. The strategic approach included a mix of digital marketing activities, from creating and setting up all social and advertising accounts, to dedicated lead generation campaigns with eye catching social content and smart search campaign optimization, aiming to ultimately create and retain leads.

Action’s scope of work included:

•Creation and setup of social / advertising accounts in Facebook, Instagram, LinkedIn, YouTube, Google

•Social media strategy (Facebook, Instagram, LinkedIn)

•Monthly social calendar with caption copywriting

•Design of eye-catching static artwork and animated videos

•Trading competition campaigns

•Digital advertising (social media, Google Search, Google Display, YouTube)

•Social advertising & remarketing

•Keyword & search-term usage research in six markets

•Google Search keyword campaigns & text ads which achieved 6% CTR – more than double the industry standard

•Google Display banner campaigns

•YouTube video campaigns

•Daily smart optimisation

Markets: Germany, Sweden, Greece, Ireland, Bulgaria, Romania