Barbie x ALDO created a buzz among fashionistas
Consumer Marketing, Creativity, Events, Influencer Engagement, Media Relations, PR Services

Consumer Marketing, Creativity, Events, Influencer Engagement, Media Relations, PR Services
Industry Fashion Related Links https://aldoshoes.com.cy/the challenge
In 2023, Aldo set out to make a significant impact with the launch of its eagerly awaited Barbie x ALDO Capsule Collection. With the aim of creating a buzz and garnering widespread attention, the brand turned to Action’s Cyprus team to plan and implement a series of PR activities along with a strategic influencer event at the Mall of Cyprus, in Nicosia. Faced with the dual challenges of a constrained budget and limited space, Action Cyprus leveraged the team’s creativity and extensive expertise to orchestrate a memorable and seamless experience for all participants.
our approach
Action’s approach was twofold: we cultivated a strong partnership with Aldo to ensure their vision was fully realised, and we meticulously coordinated every aspect of the event. This included logistical arrangements, the management of vendor relations, and the strategic utilisation of the available space. Our innovative strategies enabled us to transform these limitations into opportunities, showcasing the Barbie x ALDO Capsule Collection in a manner that not only highlighted its unique vibrancy but also captivated the attendees. Through this collaboration, we demonstrated how creativity and strategic planning can triumph over budget and space constraints, ensuring the event’s success and amplifying the collection’s launch.







