When global leaders in home and commercial appliances Electrolux wanted to boost brand awareness for a relaunch in Bulgaria, they called on Action to present the company as a pioneer and innovator, positioning the Electrolux as the best-in-class high-tech steam oven manufacturer in Bulgaria. In response, Action organised a unique and memorable ‘Electrolux Secret Ingredient’ event for media at the Hilton Sofia,…
Realising the potential for positive change that happens when groups collaborate and take collective action, Action Lebanon, teamed up with BMW Group and local NGO Tamanna, to organise a flash mob initiative in support of Hammoudi Zebawi, a nine-year-old boy suffering from autoimmune disorder. Tamanna – which means make a wish in Arabic – is a charity set up to help turn…
Supporting long-standing client Noble Energy’s commitment to sustainability, environmental support and marine conservation, the Action team planned, coordinated and executed an innovative beach adoption initiative, which saw the leading independent oil and natural gas exploration and production company, take protective ownership of a 400-metre long stretch of Faros beach in the Larnaca district of Cyprus. As part of the campaign, a beach…
Following the economic crisis in Cyprus, the Independent Commission on the Future of the Cyprus Banking Sector (ICFCBS) contracted Action to raise awareness of the report put together by an independent commission of banking experts, making recommendations and suggesting solutions for the long term recovery of the Cypriot banking sector. In order to communicate the findings, as well as lobby support for…