Case Studies

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Transforming Mindsets: Helping save lives in Qatar with regular cancer screenings

Informing the public on the importance of regular cancer screening saves lives through early detection. This is especially true for breast and bowel cancer. But cancer is considered taboo for many in Qatar, where people prefer not to even mention its name. As such, raising awareness around regular screenings and detection was a primary challenge for our Qatar team when taking on the…

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Eat the World DXB

To drive awareness around Eat the World DXB – the newest addition to the Dubai Food Festival line-up in 2016 – MCS Action in Dubai was contracted to provide holistic PR and social media support for the bespoke food truck and food trader event.   The Eat the World DXB food truck initiative saw a selection of London’s best food trucks and traders…

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Expanding communications with Boehringer Ingelheim

Action Global Communications has been working with Boehringer Ingelheim, one of the world’s leading research-driven pharmaceutical companies, since 2008, driving PR and communications activities across the CEE and wider region. With the regional activities informed by a central strategy, the communications are coordinated via a regional hub in the form of Action’s International Client Service Team, with markets categorized by commercial priority and…

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Launching Virgin Mobile into KSA using a strategic blend of off and online communications

Action Arabia was tasked with launching the popular wireless telecommunications company, Virgin Mobile, as the official mobile service provider in Saudi Arabia. With extremely high internet penetration in Saudi Arabia, it was clear from the outset that the campaign needed to be integrated across online, social and traditional channels, in order to maximise reach and exposure with the right demographic.   The launch…

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BA Boeing 787-9 Dreamliner London to Abu Dhabi/Muscat launch

As part of Action’s ongoing work with British Airways, a client for over 40 years across our network, MCS Action in Dubai, put together a series of high-profile events and activities to mark the launch of the brand new Boeing 787-9 Dreamliner on the popular daily London to Abu Dhabi/Muscat service and create market excitement for the new premium First Class services being…