As part of the ongoing communications strategy for Belgian client John Cockerill Defense, and their initiative to participate in the current push for the modernisation of Bulgaria’s land forces, our Sofia-based Action team organised a press trip for Bulgarian journalists to visit the company’s headquarters and production facilities in Belgium and France. Over three days, media had the opportunity for an up close and personal look into the whole process of designing, producing, assembling, integrating and testing turrets and weapons systems for armoured combat vehicles.