June 23, 2020
Our Action Public Sector team has been awarded with a two-year communications contract aimed at growing awareness of the activities and projects rolled out on behalf of the European Investment Bank (EIB) in the Western Balkan countries, primarily Serbia, Albania, Kosovo, Montenegro, Bosnia-Herzegovina and North Macedonia. The EIB’s localised communications strategy centres on a service toolbox that includes media relations, content development, social media management, events organisation, crisis communications and strategic consultancy. Action has moved beyond the strategic phases of the work with the client, in terms of the development of required, inclusive communications – and we are now hard at work on the first phase of implementation.
The EIB contributes towards the integration, balanced development and economic and social cohesion of the Members of the EU. The Bank’s regional role is central to the development of the socio-economic fabric of those countries, and is a net contributor to them in its role as a proponent of growth, jobs and innovation.