Building Awareness for World Art Dubai – the region’s largest retail art fair
Following a creative and inspired campaign, Action UAE has wrapped up the 2019 edition of World Art Dubai – the region’s largest accessible and affordable retail art fair and a core fixture of the Dubai Art Season.
The four-day even hosted over 3,000 works of art from 150-plus international and regional artists, and galleries at the Dubai World Trade Centre (DWTC), welcoming more than 10,000 visitors. The Action UAE team provided strategic communications support and content development in the run up to the fair, and managed the on-site press office throughout.
As a result of this year’s campaign, media coverage and interest in the event shadowed the outcomes of all previous events.