The ‘Young Farmers’ campaign was an ambitious effort to create a much needed dialogue with youth in Romania, educating them about what it means to work in farming in today’s modern age of technology and digital innovation. The campaign was a successful influencer marketing initiative centred around one core idea – dusting off the outdated image of the agricultural profession and demonstrating to…
During the Covid-19 outbreak there have been many moments of darkness as anxiety and fear became the new global phenomenon. However, communicators and creatives worldwide responded to shine rays of light onto global lockdowns allowing brands and organizations to stay relevant and connected to their target audiences. A flurry of lighthearted, yet respectful, content flooded the ether to bring much-need smiles to the…
Written by: Action Digital The coronavirus global lockdown is hurting business, but not all businesses are hurting the same. Those companies that were once hesitant to make the digital leap and upgrade to an e-shop now find themselves at a serious disadvantage. Sure, anyone in the retail industry already knew that setting up e-shops and making products available for purchase online would be…
Since 2019, Action (Global) Public Sector in partnership with GFA, has been leading strategic communications that highlight a host of benefits for the EU4Business facility project. EU4Business’ mission includes bolstering SME support from the EU to Eastern Partnership countries. Most of this is conducted through better and increased access to finance, a sturdier business environment, developed skills and access to outside markets. Action’s…
Mohammed Bin Rashid University of Medicine and Health Sciences’ innovative, self-paced online course at www.learn.mbru.ac.ae provides comprehensive details on simple prevention measures to stop the spread of COVID-19. Huge global enrollment as vast social media sharing results in sign-ups from the UAE, wider Middle East, US, India, Pakistan, Philippines and even Cuba. Mohammed Bin Rashid University of Medicine and Health Sciences (MBRU) has…
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