KEAN, a Cyprus-based fruit and soft drinks manufacturer, has created a new campaign called ‘I Want What I Want Whenever I Want It’. The campaign was mainly targeted at the younger audience in Cyprus – an audience that scrolls at lightning speed and is already over-saturated with online content. This required its own approach featuring various elements to sustain engagement levels. Action Cyprus…
Did you know that in the EU Eastern Partnership Countries, only 20% of women hold leadership positions? Or that women make 43% less than their male counterparts in the workplace? Action’s Public Sector and Digital teams are continuing their work with the European Commission to inspire and empower women to join the ICT innovation field and close the gender gap in these markets….
We are excited to announce the newest client for our Action Qatar team, Danube Hospitality, known as an all-encompassing solution provider for every profile of property, from serviced apartments to 3, 4 and 5 star resort hotels. The team is hitting the ground running, already working on the implementation of the communications strategy they have been crafting to promote the company’s launch in…
Action’s Moscow-based PR and digital teams have been hard at work, helping the Singapore Tourism Board to promote this year’s Singapore Food Festival in Russia – going virtual for the first time ever. An integrated social media campaign was introduced, featuring online influencer engagement with cooking stories and a mixology livestream, an online contest, and more to entice local audiences to experience the…
A virtual media roundtable, organised by our Action team in Kuwait, was just successfully hosted to announce a new, secure mobile app-based marketplace that simplifies and accelerates financial services for businesses and consumers alike. FinFirst is revolutionising the industry, providing transparent financial services at a customer’s fingertips across four key service streams – Business Banking, Consumer Banking, Auto Financing and Insurance. The superapp…
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