Having seen Action’s work on the FIFA Club World Cup UAE in 2018 and Abu Dhabi World Professional Jiu-Jitsu Championship 2019 up-close, FLASH Entertainment contracted Action UAE to manage Abu Dhabi’s first OIC Festival. The project involved working with key government entities including UAE Ministry of Foreign Affairs (MoFA), Department of Culture and Tourism (DCT), as well as the Organisation of Islamic…
Action UAE’s growing sports PR portfolio now includes a successful seven-week campaign for the 11th Abu Dhabi World Professional Jujitsu Championship – the end-of-season mega tournament for global Jujitsu athletes. Working alongside the UAE Jujitsu Federation and FLASH Entertainment, Action UAE refined the ‘Stand Strong, The World is Coming’ marketing concept into a four-phase PR roll-out aimed at varying audiences and demographics…
Action supported the EU Delegation in organising a festive night attended by Government officials, Members of the diplomatic community and influential figures from various industries. The event market the celebration of Europe Day and was held at the EU Ambassador’s residence in Cairo.
During the first official visit of the newly appointed Cyprus Minister of Tourism to Dubai, coinciding with Arabian Travel Market 2019, Action UAE facilitated VIP business meetings with industry partners including airlines and travel agencies, in addition to key media interviews during the region’s largest B2B travel exhibition.
JRG Dubai has led the region by spearheading a restaurant driven sustainability campaign that has been adopted throughout its portfolio of restaurants, as well as inspiring other industry peers to follow suit. Action UAE has supported this campaign every step of the way, from launching of The Noodle House’s first Plastic Amnesty Day, and the company-wide ban on single-use plastic straws, swizzle…
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