The UFC has returned to Abu Dhabi’s Yas Island for another Fight Island™ series from September 26 to October 24. Experienced in working with some of the biggest brands in sports, Action UAE has spearheaded the international PR for Return to Fight Island, and have been in position on-site for the event. The seven-week project has featured UFC® 253, UFC® 254 and three…
Written by: Rafael Gabrilian, Client Service Director, Action Russia Despite the turbulent year for all of us, the travel industry has been hit undeniably hard. But what I love most about working within this industry is its unbelievable resilience. The travel industry is no stranger to crisis, but what makes this one unique is that there is no economic model or playbook to…
KEAN, a Cyprus-based fruit and soft drinks manufacturer, has created a new campaign called ‘I Want What I Want Whenever I Want It’. The campaign was mainly targeted at the younger audience in Cyprus – an audience that scrolls at lightning speed and is already over-saturated with online content. This required its own approach featuring various elements to sustain engagement levels. Action Cyprus…
Did you know that in the EU Eastern Partnership Countries, only 20% of women hold leadership positions? Or that women make 43% less than their male counterparts in the workplace? Action’s Public Sector and Digital teams are continuing their work with the European Commission to inspire and empower women to join the ICT innovation field and close the gender gap in these markets….
We are excited to announce the newest client for our Action Qatar team, Danube Hospitality, known as an all-encompassing solution provider for every profile of property, from serviced apartments to 3, 4 and 5 star resort hotels. The team is hitting the ground running, already working on the implementation of the communications strategy they have been crafting to promote the company’s launch in…