It was a good few years ago when a ‘big bang’ jolted the world of communications as every writer, marketeer and PR/Comms specialist was singing the same tune: ‘Content is King’. Bill Gates first uttered these words in an essay published in 1996, but it was only more recently, when businesses around the globe really had to put in extra effort to carve…
With the launch of a new activity to present successful eHealth solutions in the Eastern partner countries, Action’s Digital and Public Sector teams are carrying out the EU4Digital campaign in December 2020, highlighting the project’s support for innovative eHealth examples. The campaign, which is promoted in local press and through social media, is built around a series of stories, developed in cooperation with local media partners….
Yaroslav Makarevych has taken on the role of our Country Manager in Ukraine based out of our Kyiv office, bringing with him a strong background in public relations with a specialised expertise in digital communications. Yaroslav has worked with some of the biggest agencies in the country, providing integrated services to help blue chip brands grow in the local market. He will be…
As our Action Russia team recently said in their insight article on the future of the travel sector, people love to travel. And even though the industry has been hit hard by the recent epidemic, the time will come where things will pick up again. Those brands who have consistently stayed engaged with their audiences will be the ones with a leg up…
The EU4Business Facility project, managed by Action Global Communication’s Public Sector team, in partnership with GFA, is accelerating all efforts to keep SMEs fully updated on business decisions and Covid challenges. As part of the project, the newly branded and designed website will be released in the coming months. There will be seven web pages in total – the general “knowledge hub” with…
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