Making waves in the industry, Nasr Ankar, Account Manager at Action UAE, has been selected for the role of NextGen Arabia Vice-Chair, where he will work to formulate and execute the group strategy and plans for up-and-coming Arab PR professionals. This will include organising a range of events such as round tables, panel discussions and workshops – identifying and inviting guest speakers etc….
No matter where you are in the world, any digital marketing and communications strategy will almost always include the names of global giants like Google, YouTube, Facebook, lnstagram and WhatsApp, in some cases, Amazon or Linked In. Whether you’re generating awareness about the new endeavours of a multinational pharmaceutical enterprise, or helping to boost the image of a local coffee shop, you can’t…
Your company has been successful in one market and now you are looking to expand to new markets and audiences. Your priority is to target Europe, including Western and Eastern Europe, but there is such diversity and culture within Europe itself that this is a huge task. The leadership, operational and sales team want things to happen fast, they already have many aspects…
It was a good few years ago when a ‘big bang’ jolted the world of communications as every writer, marketeer and PR/Comms specialist was singing the same tune: ‘Content is King’. Bill Gates first uttered these words in an essay published in 1996, but it was only more recently, when businesses around the globe really had to put in extra effort to carve…
With the launch of a new activity to present successful eHealth solutions in the Eastern partner countries, Action’s Digital and Public Sector teams are carrying out the EU4Digital campaign in December 2020, highlighting the project’s support for innovative eHealth examples. The campaign, which is promoted in local press and through social media, is built around a series of stories, developed in cooperation with local media partners….
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