Following the success of their 2016 campaign to raise visibility and attract international exhibitors for the Bahrain International Property Exhibition, our Bahrain team has been called on by the event organisers to kick it up a notch in 2017. For last year’s event, Action designed a set of initiatives at local, regional and international levels to gain traction with key industry players and investors in and outside the GCC. The exhibition attracted over 8,000 unique local and international visitors, and featured 40 exhibitors showcasing real estate assets worth 20 billion USD.

And now BIPEX has announced a more innovative strategy for the event in November that will leverage a broader range of Marcom channels, including a focus on social media and digital with total campaign investment reaching one million USD. As Bahrain’s leading property exhibition, BIPEX is one of the most significant events of the year for the Kingdom’s real estate industry calendar.