All Eyes on New Pasaules Optika Eyewear Salon in Riga

Action Latvia caused a real stir in Riga’s fashion world last week, as fashion experts, bloggers, editors, lifestyle media, stylists, designers and TV hosts descended on the largest Pasaules Optika salon in the city for its grand opening.
The salon is well known for offering an extensive collection of spectacle frames and sunglasses collections to suit different personalities and styles. Upon arrival, guests were welcomed with a speech by director of Pasaules Optika, Inta Butlere, before the brand’s Marketing Manager, Beate Baranceva, and Sales Representative Manager, Svetlana Siskovica, addressed the fashion savvy crowd.
 
As guests tried on their favourite glasses and further familiarised themselves with all the latest trends, they were encouraged to create their own favourite ‘top 10’ of this season’s eyewear, while stylists at hand provided personal consultations. Guests were also encouraged to take photos and selfies at the occasion, motivated by an Instagram contest with #pasaulesoptika, which saw a lucky winner receive a gift card from the store.