Action UAE wins at PR Week Global Awards

Action UAE’s Back to School and Students Vaccination Campaign for the Abu Dhabi Department of Education and Knowledge (ADEK) has earned the Best Campaign in the Middle East title at this year’s PR Week Global Awards.

Hailed as the Oscars of the communications industry, the PR Week Global Awards recognize and reward outstanding campaigns from around the world.  

“This is the first time that Action UAE has lifted a PR Week Global award, which is a major milestone for the agency and the network,” said Euan Megson, managing director, Action UAE. “To win this accolade in such a super-competitive regional category filled with shortlisted entries from major multinational agencies and blue chip companies is very humbling. I am thrilled that the UAE team continues to write exciting new chapters in the annals of Action history and I couldn’t be happier for the recognition being handed to the talented group of individuals that continue to produce tremendous work day-in-day-out for ADEK.”

Commenting on the achievement, Chris Christodoulou, CEO, Action Global Communications, added “Over the past half century, Action has earned various accolades and the PR Week Global Awards recognition is certainly one that we can reflect upon with pride for many years to come. I am immensely proud of the hard work and dedication of the team that worked on the Back to School & Students Vaccination campaign for the Abu Dhabi Department of Education and Knowledge. Earning such a prestigious recognition at the PR Week Global Awards puts us at the forefront of the industry and shines the light on the outstanding work of our colleagues. It is also a testament to the trust that our valued clients and partners place in Action Global Communications.”

Action UAE’s Back to School & Students Vaccination campaign has received widespread praise for its strategic yet creative approach, resulting in two gold accolades at the 2021 Middle East Public Relations Associations Awards as well as in a PR Week Global Awards recognition.

Find out more about the campaign. Read the case study HERE.