Actioneers take to the stage at the PRCA MENA Annual Conference 2025

We were proud to see Camilla d’Abo, managing director of Action Global Communications UAE, and Ramzi Al Abras, communications manager at our UAE office, speaking at this year’s PRCA MENA Annual Conference – a flagship gathering for the movers and shakers of the region’s communications industry.

Camilla joined a dynamic panel under the theme: “From Briefs to Burnout: Redefining Agency–Client Relationships in the MENA Market”, where she shared her insights on reshaping the RFP process to drive genuine value, while Ramzi brought fresh perspectives to a lively discussion on “The New Rules of Engagement: Reaching Gen Z with Purpose”.

Held in collaboration with the NextGen Summit, this year’s edition brought together senior communication leaders and emerging talent to spotlight the evolving challenges and opportunities across the PR and communication landscape, providing a vital platform for knowledge-sharing, connection and inspiration.