Action wins triple distinction at Greek PR Awards

Action Global Communications Greece achieved remarkable success at the PR Awards 2025, winning two gold awards and one silver for innovative, high-impact campaigns across both non-profit and global brand sectors.

gold for Liberty Run: supporting a life-changing cause

The first gold award was earned in the Non-Profit Organization & Public Sector category for the strategic organisation and management of the Liberty Run, a charity race in support of Liberty Guide Dogs. Now in its third consecutive year, the Liberty Run has grown into a cornerstone initiative that not only engages the public but also raises awareness for Liberty Guide Dogs’ mission, training guide dogs for individuals with vision impairments. The campaign is a powerful example of how consistent, well-executed communication efforts can elevate a cause and inspire community action.

gold for Playmobil’s “Mini Me” global campaign

The second gold award was received in the PR/Branded-Native Experience category for the global “Mini Me” campaign by Playmobil. Celebrating the brand’s 50th anniversary, the campaign spanned more than 20 countries and featured customised Playmobil figures sent to influencers worldwide. Action’s Greek team led the strategic development and coordination of the campaign, amplifying Playmobil’s global presence through influencer partnerships and engaging storytelling that resonated across diverse audiences.

silver for haemophilia awareness

The silver award, also in the Non-Profit Organization & Public Sector category, recognised Action’s collaboration with the Greek Haemophilia Society (GHS) SPEA and CSL Behring on a campaign designed to raise awareness about haemophilia. The initiative shed light on the daily challenges faced by people living with the disease and emphasised the importance of education and prevention. The campaign delivered strong social impact and culminated in a widely attended and impactful awareness event.

building campaigns that inspire, activate and create real impact

Commenting on the recognitions, Aggeliki Kiofiri, country manager, Greece said, “This triple distinction at the PR Awards 2025 is a significant recognition of our team’s creativity, strategic thinking, and dedication. At Action Greece, we remain true to our philosophy of meaningful communications, building campaigns that inspire, activate, and create real impact for the brands that trust us. With the same energy and passion, we continue to evolve, delivering integrated communication solutions with substance and results.”

Action Global Communications has been present in Greece for over 35 years, shaping the communications landscape with strategic campaigns for both local organisations and global brands.