Action wins 10 trophies at the Carob Awards

Action Global Communications was recognised with a total of 10 trophies at this year’s Carob Awards.

Hailed as the most prestigious recognition in the Cypriot advertising and marketing industry, the Carob Awards celebrate creativity and outstanding achievements across diverse categories, including PR, digital, production, and more.

Action’s purposeful project entitled ‘Look After Your Oranges’ for KEAN, raising awareness about breast cancer prevention, continues to shine year after year, earning a total of four accolades at this year’s Carob Awards, including gold and silver in the ‘Social Purpose’ category.

Commenting on the recognition, Chris Christodoulou, CEO, Action Global Communications, said, “Being named winners in the ‘Social Impact’ category is truly special, as it goes beyond creative excellence; it’s a testament to the power of communication in raising awareness, inspiring action, and making a meaningful difference in people’s lives.”

Similarly, our work for egg bank Cryos International, was recognised with a gold award in the ‘Creative Use of Influencers’ category and a bronze for ‘Stakeholder Relations.’
“A brilliant example of our team’s creative and strategic approach, proving that influencer engagement can be purposeful, fostering authentic connections and amplifying important messages that resonate deeply with audiences,” added Christodoulou.

In addition to the three gold awards, Action’s work was also recognised in the categories of experimental events, launch and tactical campaigns, reflecting the exceptional work delivered by our teams.

Commenting on the success, Natasa Perdiou, country manager, Action Global Communications, said,
“We are incredibly proud of our team. This talented group generates ideas that captivate audiences and bring brands closer to their target groups. This year, we delivered outstanding results across various platforms, both digital and traditional, with campaigns that not only win awards but also drive a positive social impact. A huge thank you to our clients who trust us, even when we push them out of their comfort zones, allowing us to innovate and create work that elevates Cyprus’s advertising landscape. We promise to continue focusing on our philosophy, ‘Creating Meaningful Connections,’ which has proven to help brands communicate with their audiences in meaningful, interactive, and creative ways.”

In the Digital category, four of Action’s campaigns stood out, each with significant social impact:

• Breast cancer awareness campaign “Look After Your Oranges” for KEAN – 2x gold awards
• Egg cryopreservation awareness campaign, “CRYOS INTERNATIONAL x KALIA ELEFTHERIOU – A ‘Fertile’ Alliance,” by Cryos International – 1x gold award
• “DAY8. Look After Your Oranges” campaign for KEAN – 2x silver awards
• “Let’s Get Real” campaign for KEAN -1x bronze award

In the PR category, Action received recognition for:

• Communications strategy for Ayia Napa Marina – 1x silver.
• Launch campaign for ALTIA in Cyprus – 1x bronze
• Fertility awareness campaign, “Cryos International – Breaking the Silence Around Fertility,” – 1x bronze
• Organisation of the experiential event “Ayia Napa Marina Christmas Village,” – 1x silver

The success follows Action Global Communications being named Mediterranean Consultancy of the Year earlier this year at the 2024 EMEA SABRE Awards by Provoke Media.