June 26, 2013
Action Ukraine Helps Raise A Glass For Warsteiner Anniversary
To mark TM Warsteiner’s 260th anniversary, Action and Carlsberg Ukraine (the official distributor of Warsteiner in the country) held a master class for bartenders serving at Kiev’s best restaurants.
Action ensured there was an impressive media turnout for the event, which gave those who attended the chance to learn more about the history of the Warsteiner brand, it’s positioning, strategy and market data, and the logistics of how it reaches Ukraine.
Along with a theory session, bartenders got hands-on when German beer expert Thomas Nösner, Technical Director of the Warsteiner Group International, demonstrated the best way to pour Warsteiner beer and how to serve it properly.
Despite Action Ukraine having just a short time in which to prepare the event, the team’s hard work and dedication ensured it was a great success.