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Action Ukraine Encourages Empowerment Through Knowledge

Published OnSeptember 1, 2014

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Published OnSeptember 1, 2014
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Action Ukraine Encourages Empowerment Through Knowledge

Critical issues surrounding migration and the risks of human trafficking were recently brought to the fore as Action Ukraine put its best foot forward in a campaign involving an informative tour around the country named ‘Safely to Success’, encouraging young high-risk groups to make safe choices about their future.

Helping the International Organisation for Migration (IOM Ukraine) and the Swiss Confederation, the campaign targeted youth and other vulnerable groups through social media, TV and press, coupled with on-site activities conducted in four towns – namely Ismail, Sambir, Dolyna and Dniprodzerzhynsk – throughout July and August. The respective regions are considered risk-prone areas due to a traditionally high level of migration and, more recently, an increasing number of internally displaced persons who have sought refuge in the areas.

Action Ukraine was responsible for the development of a successful communications strategy, including key visuals and the overall smooth implementation of the regional information tours. More specifically, the work entailed product design and production, event management, and coordination of all regional partners (including numerous NGOs, local authorities and volunteers) along with the development of the complete programme for the four road show events.

Action Ukraine also developed the full marketing plan of the campaign while also handling all public and media relations, including an active social media campaign. Helping to draw the attention of the target audience, TSN News anchors Yuliia Borysko and Yehor Hordeyev (1+1 Channel) were featured as road-show hosts while Radio Era FM and the Day Newspaper acted as project partners. Throughout the two month campaign, Ukrainian celebrities also had their say, actively supporting the cause by raising awareness on modern-day slavery.

 

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