Building on its strong relationship and success with select brands within the JRG Dubai portfolio since 2016, Action UAE has been appointed to manage PR and provide strategic social media consultation for the restaurant giant’s complete portfolio in the UAE. Action now represents Al Nafoorah, Flow, Pai Thai, Pierchic, Perry & Blackwelder’s, Pierchic, Segreto, The Noodle House, The Agency, and Trattoria Toscana.

And that’s just for starters…

The team is also cooking up some cool PR and social media content for famous New York burger joint Black Tap following a regional account win. Ahead of overseeing the opening of new stores in Kuwait, Abu Dhabi and Dubai in coming months, the team has already embarked on vital research, i.e. indulging in the restaurant’s award-winning burgers and Instagram-famous Crazy Shakes™.