Action UAE scores a big success for the Gov Games 2019

Our Action UAE office recently completed an intense, four-month campaign on Gov Games 2019 – an initiative conceived by His Highness Sheikh Hamdan bin Mohammad bin Rashid Al Maktoum, Crown Prince of Dubai and Chairman of The Executive Council of Dubai, to highlight the importance of teamwork, unity and communication amongst government departments and federal entities. The event was open to government offices across the UAE, GCC and beyond.

With 168 teams taking part in four days of mental and physical challenges for men’s and women’s teams at Gov Games 2019, the Action UAE team provided full pre-, on- and post-event PR support as part of an alliance of agencies working on the event. The team’s PR efforts were a huge success, with media-facing activities significantly boosting coverage and driving huge year-on-year growth in spectator footfall.