Action UAE has scooped its first award of 2017 by winning the prestigious ‘Best PR Campaign – Media Relations’ accolade at the inaugural PRCA MENA Awards. The Dubai office’s British Airways team won top honours for a dedicated campaign to mark the launch of a 787-9 Dreamliner on the airline’s Abu Dhabi – London route. The BA team enjoyed the support of the everyone in Action UAE in delivering the successful campaign and the celebrity-studded event – so this award really is for the whole Dubai team. Mabrook!